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AIscend – Privacy Policy

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This Privacy Policy explains how AIscend (“we”, “us”, “our”) collects, uses, and protects personal data when you use aiscend.co.uk, app.aiscend.co.uk, and related services (the “Service”). We act as a data controller under UK GDPR.

1. Who We Are

Controller: AIscend
Contact email: maxmcinnes08@gmail.com
If we appoint a Data Protection Officer (DPO), we will update this page with details.

2. Data We Collect

  • Account data: email address and basic preferences.
  • Uploaded content: images/photos and associated metadata you submit for analysis.
  • Usage & device data: IP address, device identifiers, browser type, pages viewed, timestamps, and logs (for security and analytics).
  • Support communications: messages you send us.

3. How & Why We Use Personal Data

  • Provide and operate the Service you request.
  • Analyse and improve features, performance, and security.
  • Improve and train AI models using uploaded images (unless you withdraw consent).
  • Communicate with you about updates and support.
  • Prevent fraud, abuse, and enforce our Terms.

4. Lawful Bases (UK GDPR)

  • Contract: to operate the Service you use.
  • Consent: for using your images to train AI models (you can withdraw at any time).
  • Legitimate interests: security, anti-abuse, improvement (balanced against your rights).
  • Legal obligation: comply with law/regulators.

5. Sharing & Disclosure

We may share personal data with service providers (e.g., hosting and storage), bound by confidentiality and security obligations; with researchers or collaborators in aggregated/anonymised form; or with authorities where required by law or to protect rights, safety, and property. We do not sell personal data.

6. International Data Transfers

Where personal data is transferred outside the UK, we use appropriate safeguards (e.g., UK IDTA or UK Addendum to SCCs) or rely on adequacy decisions, as applicable.

7. Retention & Deletion (48 Hours)

We retain personal data while your account is active. If you delete your account or email maxmcinnes08@gmail.com, we will delete your personal data and any copies used for AI training within 48 hours, except where law requires retention (e.g., fraud prevention, legal claims).

8. Your Rights

  • Access your personal data.
  • Rectify inaccurate or incomplete data.
  • Erase your data (“right to be forgotten”).
  • Restrict or object to processing (including AI training).
  • Data portability where applicable.

To exercise rights, contact maxmcinnes08@gmail.com. You also have the right to complain to the UK Information Commissioner’s Office (ICO).

9. Cookies & Tracking

We use essential cookies for core functionality and analytics cookies to understand usage. You can control cookies via browser settings. Where required, we will obtain consent for non-essential cookies. See our Cookie notice (if provided) for details.

10. Security

We implement reasonable technical and organisational measures to protect personal data. No online system is perfectly secure, but we work to safeguard data using industry-standard practices.

11. Automated Decision-Making & Profiling

Our analysis involves automated processing of images to produce appearance insights. Outputs are informational/cosmetic only and may be inaccurate. You may object to profiling and automated decisions where applicable under law.

12. Changes to this Policy

We may update this Policy from time to time. We will post updates here with a revised “Last updated” date. Continued use of the Service after changes means you accept the updated Policy.

13. Contact

Email: maxmcinnes08@gmail.com